Advanced Management Programme (Modular)

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Start Date / Venue:
Shanghai (Spring): Afternoon, April 27, 2023 / Shanghai, Beijing
Shenzhen: Afternoon, June 15, 2023 / Shenzhen, Shanghai, Beijing
Beijing : Afternoon, June 22, 2023 / Beijing, Shanghai
Shanghai (Summer): Afternoon, July 6, 2023 / Shanghai, Beijing
Shanghai (Autumn): Afternoon, September 21, 2023 / Shanghai, Beijing
Shanghai (Winter): Afternoon, November 17, 2023 / Shanghai, Beijing


Ideal candidates for this practice-oriented programme are presidents and general managers from fast-growing companies, general managers from business units of conglomerates, and executives with high potential and at least eight years of management experience.


China is an emerging economy in transition and the unique complexities of the Chinese market, rarely seen before in global business, pose considerable challenges for Chinese managers. According to the Analects of Confucius, people fall into one of four categories: those born with full possession of knowledge, those who gain wisdom through learning, those who learn when facing challenges, and those who never learn despite facing difficulties. In today's business environment, we can't expect professionals to be born learned and wise. The CEIBS Advanced Management Programme (AMP) is for senior managers who have wisely realised that management education will contribute to the long-term development of their company. The AMP will help ensure they are well-prepared to solve puzzles and seek wisdom.

Working as a general manager can significantly advance one's career development; whether one can fulfill the requirements of such a post has a direct bearing on the survival and sustainability of the company. Amid fierce competition, companies can make huge strides under the direction of professional leaders, particularly those with extraordinary foresight. No entrepreneur is born wise, and overnight success is rare. An excellent manager must take the initiative to overcome the complexities of management through systematic and creative thinking and learn to identify effective solutions, rather than passively wrestling with problems.

As one of our most distinctive flagship programmes, the AMP is especially designed for leaders and general managers from fast-growing companies and business units within a conglomerate. The upgraded AMP 2020 consists of 9 core modules, covering topics such as macroeconomics, leadership, managerial decisions, strategic thinking and marketing. There are also two newly-added modules, "General Managers: Making Wise Decisions" and "Corporate Investing and Financing Approaches". The curriculum is designed to provide executives with the latest insights into the role of a general manager, and it builds theoretical frameworks for participants to enhance their general management capabilities.

Programme Coverage🔸快乐10分玩法说明

  • Myths about Strategies in the New Economy Era
  • Insights into Digital Business I: Macroeconomics & Corporate Finance
  • Insights into Digital Business II: Chinese Macroeconomics & Managerial Accounting
  • Leadership Development in Times of Change
  • Changes in Marketing Models in the Times of Connectivity
  • Insights into Future Business: Innovation and Internal Startup
  • General Managers: Making Wise Decisions
  • Corporate Investing and Financing Approaches
  • Business Simulation and Behaviour Rethinking

A certificate of completion will be awarded.

Gain membership in the CEIBS Alumni Association. Learn More

Programme Fee🔸快乐10分玩法说明

RMB 358,000

Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

Contact Us🔸快乐10分玩法说明

Tel: (86 21) 2890 5187
Address: 699 Hongfeng Road, Pudong, Shanghai

Tel: (86 10) 8296 6688
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing

Tel: (86 755) 3699 5199
Address: Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen

Programme Co-Director🔸快乐10分玩法说明

CHEN, Shaohui
Professor of Management Practice
Core Faculty of CEIBS Healthcare Sector Research Centre

Chen, Jieping
Professor Emeritus
Programme Director of Capital Operations in the Era of New Economy

HAN, Jian
​Professor of Management
Programme Director of Chief Human Resource Officer (CHO) Programme


ZHOU, Dongsheng
Professor of Marketing
Director of CEIBS Healthcare Sector Research Centre
Programme Co-Director of Smart Healthcare Startup Programme

Other professors🔸快乐10分玩法说明

Professor BAI, GUO

Professor Tsai,Terence

Professor Cheng, Lin

Professor Guo Wei

Professor Liang, Neng

Professor Ghorbani, Majid

Professor Ramasamy Bala

Professor Rui, Oliver

Professor Schuh, Sebastian

Professor Wang, Yajin

Professor Yu, Tieying

Professor Zhang, Hua

Professor Zhang, Lingling

Professor Zhang, Wenqing

Professor Zhao, Hao

Professor Zhao, Xinge

Professor Zhu, Tian

Programme Objective🔸快乐10分玩法说明

As with the evolution of civilization, management education has evolved from management tools to management systems and management philosophy. There are many management-oriented analytical tools, approaches and techniques; management systems include governance and organisational structure, and business processes; management philosophy involves the values and beliefs enshrined in strategic management tasks, such as leadership, corporate culture and company transition.

The AMP aims to provide participants with a strategic pattern of thinking, systematic theoretical frameworks and hands-on management tools. Participants will gain deep insights into Chinese management practice that will help them to meet the management challenges of a complex business environment. The 9 core modules will enable participants to: 

  • Draw up business strategies more effectively;
  • Mobilize people and resources more efficiently with a deeper understanding of each functional department, and formulate business plans, systems and processes in a more integrated way;
  • Gain deeper insights into the relationships between business processes and strategic objectives, and align these processes with the company’s growth and profit objectives;
  • Develop an organisational capability based on a thorough understanding of operations and personnel motivation to implement strategies efficiently;
  • Learn to think through data implications and apply decision-making tools and frameworks in consumers and business decisions;
  • Gain deeper insights into risk management and learn the principles of internal control design in order to cope with uncertainties in the complex market;
  • Acquire analytical tools for investing and financing decisions, improve capital operation capacity, and identify the most appropriate capital operation strategy for the company;
  • Interact with highly-competent general managers from various industries to share the best operations and management practices.

Programme Benefits🔸快乐10分玩法说明

Participants will:

  • Acquire knowledge about general management, including macroeconomics, leadership, marketing, finance and accounting, business negotiation, strategy formulation and implementation, risk control, business decisions and capital operation.,>
  • Acquire advanced and practical management tools, establish their own theoretical framework for management, and develop an effective strategic pattern of thinking.,>
  • Gain deep insights into the role of general managers and learn how to deal with supervisors, subordinates, team members and external stakeholders.,>
  • Develop a capability for sustainable self-development required for a general manager.,>
  • Seize opportunities in the capital market and leverage financial resources to serve corporate strategies.,>
  • Develop a system of thinking that can effectively deal with decision-making problems in times of uncertainties and strengthen the capacity for deconstructing, pondering and analysing complicated decision-making problems.,>
  • Be granted membership in the CEIBS Alumni Association and be able to join the dynamic AMP Club.,>

Programme Content🔸快乐10分玩法说明

The Programme includes 9 modules: (The order of the modules may be subject to change.)

Myths about Strategies in the New Economy Era

  • Essence of Strategy
  • External Environment: Industrial Analysis and Consistency between Internal and External Environment
  • Competitive Advantage: Resources and Consistency between Internal and External Environment
  • Blue Ocean Strategy
  • Strategic Leadership
  • Strategic Thinking
  • Strategic Competitiveness
  • Corporate Culture, Values and Ethics
  • Challenges for Companies in the Internet Age

Insights into Digital Business I: Macroeconomics & Corporate Finance

  • Macroeconomic data
  • Short-Term and Long-Term Macroeconomic Models
  • Keynesian Model and Fiscal Policy
  • Monetary Supply and Banking System
  • Open Economy and Exchange Rate System
  • Monetary Policy and The Impossible Trinity
  • Financial Statement Analysis
  • From Public to Private Source: Interpretation of Accounting Information
  • Financial and Strategic Analysis

Insights into Digital Business II: Chinese Macroeconomics & Managerial Accounting

  • Cost Terms
  • Job-Order Costing
  • Activity-Based Costing (ABC)
  • Cost Allocation
  • Cost-Volume-Profit (CVP) Analysis
  • Decision and Relevant Information
  • Pricing Decision

Leadership Development in Times of Change

  • Features of Leadership
  • Development of Leadership: Self-Cognition
  • Group Management Coaching
  • Leaders’ Thinking and Skills
  • Leading Changes
  • Leadership in the Times of Change
  • Leadership and Organisational Development

Changes in Marketing Models in the Times of Connectivity

  • A Framework for Marketing Strategies
  • A Framework for Marketing Theories
  • Learning from Failure
  • Value, Positioning and Market Selection
  • Value Creation and Market Selection
  • Design of Online and Offline Channels
  • B2B Marketing
  • Symbiotic B2B Relationships
  • Key Account Management
  • Digital Marketing
    • Conflicts between Online and Offline Channels
    • Ecological Landscape
    • Content Community Marketing
  • Real Economy and Internet +
    • Common Problems of Traditional Industries in Adopting the Internet + Business Model
    • Consumer Decision Journey and 6m Theory
    • Membership System Design and Omni-channel Marketing

Insights into Future Business: Innovation and Internal Startup

  • Essence of Innovation
  • Types of Innovative Thinking
  • Factors of Innovation
  • Internet-Based Innovative Thinking
  • Internal Startup Model
  • Internal Incubation Projects
  • Consistency between New Projects and Corporate Strategies
  • Formulation of Critical Performance Indicators

General Managers: Making Wise Decisions

  • Capital Market, Investment Decision-making and Financial Reporting
  • Fraudulent Practices, Internal Control and Risk Management
  • Corporate Culture and Related Development & Performance Orientations
  • Principles for Internal Control Design
  • Internal Control Functions
  • Value Creation and Corporate Development
  • Thinking through Data Implications
  • Architecture Selection
  • Decision-making Psychology
  • Comprehensive Description and Analysis of Decision-making Problems
  • Risks and Selection of Decision Alternatives
  • Identifying the Variable with the Greatest Influence on Decision-making and pulling together to Enhance the Quality of decision-making
  • Multi-objective Decision-making
  • Improving Decision-making with Game Theory
  • Improving Decision-making with Decision-making Software
  • Recognising Psychological Biases and Avoiding Hidden Traps in Decision Making

Corporate Investing and Financing Approaches

  • Corporate Growth Management
  • Investment Decision-making and Capital Cost Analysis
  • Financing Decision-making and Capital Structure Analysis
  • Private Placement, Bond, IPO and Seasoned Equity Offering
  • A Financial Innovation Tool: Asset Securitisation
  • Emerging Trends in Capital Market and Corporate Development Strategies in the New Era
  • Major Features of the “New Normal”
  • Wealth Management Trends
  • Asset Classes and Diversification
  • Asset Allocation and Business Cycle
  • Life Cycle and Wealth Management
  • Wealth Succession
  • Three Pillars of Sustainable Businesses

Business Simulation and Behaviour Rethinking

  • Competitive Strategy Simulation
  • Strategy Formulation and Effective Implementation
  • Environmental Analysis and Strategic Thinking
  • Executive Teamwork
  • Team Effectiveness Management
  • Behaviour Rethinking and Sustained Leadership Enhancement

We have designed a series of academic events to help participants put what they have learnt in the  classroom into practice.

  • Learning through Reflection

Reflection can drive the learning outcomes when people find what they have learnt in class runs counter to their own experience. Reflection does not mean aimless memorisation, but an effort to break away from one’s stereotypes by doubting, questioning, analysing, discussing and sharing. Apart from the core modules, the Programme will provide a platform for participants to express their own ideas. At the beginning of each module, the instructor will guide participants to spend 90 minutes sharing what they have leant from the previous module in order to help them shed their own biases and blind spots.

2023年快乐十分开奖结果🔸Requirements for participants: Willingness to speak your mind and share with others.

  • Mutual Visit

When the third module ends, the participants will pair up and each will visit the other’s company. Generally, it is required that each participant visit a company different from their own in location and industry. Afterwards, the visitor will write a report based on the discussion with the host. The host will also prepare a report after reviewing the visitor.

2023年快乐十分开奖结果🔸Requirements for participants: Being modest and willing to accept constructive advice.

  • Learning Log

At the end of each course, participants will be required to spend 10 minutes recording what they have learnt and thought about in order to help develop their critical and systematic thinking. They will need to put theory into practice to draw inspiration for their future actions.

2023年快乐十分开奖结果🔸Requirements for participants: Listening earnestly and thinking diligently.

  • Reflection Report

At the end of the seventh module, participants will be required to write a reflection report. After reviewing the course materials (e.g., reading materials, handouts and notes) from all modules, participants will need to apply classroom learning to company management.

2023年快乐十分开奖结果🔸Requirements for participants: Commitment to exploring innovation and making bold efforts.


Trend Micro Inc.

One cannot succeed in life or business without opportunities. However, rare opportunities are only for those who are prepared. CEIBS’s Advanced Management Programme (AMP) is designed for entrepreneurs who want to be ready and capitalise on the opportunities. As AMP participants, we’ve gained a deep insight into the future, learned up-to-date management skills, concepts and information, and most importantly, we have bonded into a cohesive group in which we learn from each other, enjoy warm friendships and broaden our social network. Coming to study at CEIBS is like taking a pit stop in F1 racing - it’s a temporary break from the race, but it helps to fuel and prepare for the most important final leg of the race! The AMP programme is well worth it!
Shen Chaowei
Chairman, General Manager, Senior Economist
Shanghai Fosun Pharmaceutical Co Ltd


The process of learning is full of happiness. The half-a-year study in CEIBS brought me back to the happy school time. The process of knowledge transfer is joyful. Each time when transferring what I’ve learned to my colleagues, I experienced the pleasure and power of learning. Putting knowledge into practice is a process of self-reflection and self-improvement. In a word, all of those processes have proved helpful for my growth and my company’s development. 
Cindy Yang
General Manager
Shanghai Swan I/E Co Ltd


The reciprocal visits of the AMP participants encouraged everyone to share their learning and management experience. Professor Xiao Zhixing's "reflective learning" is instrumental in helping us to resolve our challenges at a mindset level. We need to learn with a sense of humility and continually improve, and then we will be able to become a respected and thriving enterprise!
Eric Chen
General Manager
Shanghai Kankun Trading Co., Ltd.


I have benefited greatly from CEIBS'AMP programme. The programme has been carefully designed and excellently delivered. The programme manager's support and care for the participants also made the programme special for me. Theory needs to be practiced in real life that is when understanding is truly achieved. Through the AMP, I have learned how to establish systematic and logical thought process, improved my ability to analyse the problems encountered during the operation of the company. I believe this is exactly the purpose of the CEIBS' AMP.
Li Feng
General Manager
F&J International Group Inc.


How would small, medium businesses quickly move through developmental plateaus? During the search for breakthroughs, what are the key problems that need to be resolved? These are all questions that we have been steadfastly striving to find answers. CEIBS' AMP's curriculum provides professional diagnostic tools and solutions to help those companies attempting to breakthrough their development "ceilings". This programme is highly targeted to the decision-makers of these companies with highly practical content and executable learning. The programme has well exceeded my expectations and worth my investment in the programme.
Yang Jie
General Manager
Shanghai Mainland Pharmaceutical Co., Ltd.


CEIBS is indeed a world renowned business school. The study of the Advanced Management Programme has been an excellent experience for me to grow knowledge, broaden perspective, consolidate successes, learn from failures, and enhance thinking. The programme has added great present and future values for both participants and their employers. I want to express my heart-felt gratitude to the faculty, coordinator and other staff members for their dedication to the success of the programme.
Su Yongang
Managing Director
Shanghai Yanlord Property Co., Ltd.


For those non-MBA/EMBA executives, the Advanced Management Programme provides a compact and systematic learning experience for basic knowledge and case studies. It also provides them with a platform to communicate with and learn from peers from various industries.
Qu Minwei
General Manager
Stolt-Nielsen Transportation (Shanghai) Ltd.


The tremendous economic growth brings about unprecedented expectations, numerous opportunities and potential risks to every businessman. CEIBS' Advanced Management Programme offers them a just-in-time  and practice-oriented opportunity to learn business knowledge systematically, and also an effective platform to share experience and make lifelong friends with peers from various industries.
Hu Dongqi
General Manager
Lanxess (Wuxi) Chemical Co., Ltd.


The ancient Chinese philosopher and educator Confucius said: "Learning without thought is labor lost; thought without learning is perilous." It has proved beneficial to get away from business routines for a short time and come to such a top business school as CEIBS, where I learned a lot, thought a lot, and understood a lot.
Liao Jiangnan
Shanghai Heng Yuan Xiang Textile Co., Ltd.


This is a valuable programme with excellent faculty and relevant coverage enlightening me on both views and practices.
Frank Leu
Senior Director, Operations Management and Development, Asia Pacific

Teaching Language🔸快乐10分玩法说明

Partly Chinese, partly English with sequential Chinese interpretation

Admissions Procedures🔸快乐10分玩法说明

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.


Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.


To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.