Faculty Profiles
Lu, Yi
Assistant Professor of Marketing, CEIBS
Dr. Lu is an Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS, she was an Assistant Professor of Marketing at McGill University and served as a Visiting Scholar at the World Economic Forum Centre for the Fourth Industrial Revolution (C4IR) in 2021. Prof. Lu received her PhD in Marketing from Yale University and her BA in Economics from Peking University. Prof. Lu was awarded the Ming De Fellowship and the Tang Junyuan Scholarship at Peking University for four consecutive years, as well as the Graduate School of Arts and Sciences (GSAS) doctoral fellowship at Yale.
Professor Lu’s research interests focus on Artificial Intelligence in marketing and management, new tech-driven business models, digital media and content marketing, and the creative industries. Her research applies game theory, large-scale field experiments, and economic models to assist companies and public institutions in conducting business decision analysis and constructing business models. Prof. Lu’s research also provides theoretical foundations for governmental policy decisions.
Dr. Lu’s research achievements have been published and are under review at leading academic journals in Marketing, Economics, and Computer Science, such as 2023年快乐十分开奖结果🔸Marketing Science, 2023年快乐十分开奖结果🔸Management Science, 2023年快乐十分开奖结果🔸The RAND Journal of Economics, and 2023年快乐十分开奖结果🔸ACM Conference on Economics and Computation. Dr. Lu has been invited to give speeches and discussions at major universities and academic conferences both domestically and internationally. Additionally, she serves as an ad-hoc reviewer for leading peer-reviewed academic journals such as 2023年快乐十分开奖结果🔸Management Science, 2023年快乐十分开奖结果🔸Marketing Science, 2023年快乐十分开奖结果🔸POMS, 2023年快乐十分开奖结果🔸Journal of Marketing Science, and 2023年快乐十分开奖结果🔸China Economic Quarterly, etc.
Prof. Lu develops and teaches an innovative course on “New Business Opportunities in Creative Industries” and “Pricing Strategy” at CEIBS. She has also developed a series of related cases, aiming to establish a managerial framework for new business models in🔸快乐10分玩法说明's creative industries, as well as innovative pricing and revenue models for Chinese companies.
- 2015 Ph.D. in Marketing, Yale University, U.S.
- 2009 B.A. in Economics, Peking University,🔸快乐10分玩法说明
- 2022 - Present: Assistant Professor, Department of Marketing,🔸快乐10分玩法说明 Europe International Business School (CEIBS),🔸快乐10分玩法说明
- 2021: Visiting Scholar, Artificial Intelligence Division, World Economic Forum Centre for the Fourth Industrial Revolution (C4IR)
- 2016 - 2021: Assistant Professor, Desautels Faculty of Management, McGill University, Canada
- Digital Economy
- AI and Big Data
- Content Marketing
- Applied Game Theory
- Pricing
- Digital Marketing
- Marketing Analytics
- Art Market and Creative Industries