Doing Business in Asia

This book is for a comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.

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Given the incredible diversity of business culture across Asia and the multiple layers of subtlety, Doing Business in Asia helps peel back this complexity.

Gabriele, Terence and Sumati manage to walk business leaders and students of business alike, through the challenges, issues and most importantly opportunities that draw many of us into the world of global business. I strongly recommend anyone who has an interest in business, regardless of the markets you serve, to keep Doing Business in Asia as a “go to” text as you make your way through your business career. The East India Company assured that the world would be connected to Asia irreversibly.

Andrew Martin

Vice President of International Operations, Hendrickson

This book brings transparency and a deeper understanding of doing business in Asia. It will invigorate the thought process of students and executives who are interested in Asia's dynamic business scenes and opportunities. I whole-heartedly recommend this book.

Dipak Jain

President (European) and Professor of Marketing,🔸快乐10分玩法说明 Europe International Business School

The book "Doing Business in Asia" authored by Gabriele Suder, Terence Tsai and Sumati Varma is indeed a very comprehensive and contemporary piece of work focused on Asia. It covers the core issues of International Business including location and market expansion decisions, market access conditions and regional integration, entry modes and investment, Asia's global value chain participation and diversities and culture. The book encompasses updated facts, figures, charts, and illustrations in a reader friendly manner. Case studies given at places are not only very insightful but also present a perfect blend of global business with local flavour, making the book a perfect blend of theoretical concepts with contemporary illustrations. Authors have made commendable efforts to bring out the book a very lucid manner making it extremely interesting to read and easy to comprehend. I wish the book would be a grand success among the scholars, faculty, students and practitioners associated with International Business especially in Asia.

Rakesh Mohan Joshi

Professor, Chairperson (Research), Indian Institute of Foreign Trade

Understanding the business dynamics in Asia is fundamental today for successful students and executives. The authors show in this book the importance of country and regional factors in business, and illuminate us on how to navigate the current risks and uncertainties when operating globally.

Arturo Bris

Professor, Head of IMD World Competitiveness Center, IMD Business School

I strongly endorse this new and uniquely comprehensive Asia business book for its hands-on approach to learning about the crucial importance of Asian regional connectivity: This is the world’s leading region for the interchange of final and intermediate goods and services. With a step by step, chapter-by-chapter deep-dive into conceptual and case study views, the book allows the postgraduate student, market expert or executive to comprehend the most useful Asia-specific strategy, suitable locations and free trade agreements to explore, combined with the relevant appropriate investment modes, marketing practices and supply chain tools, and to apply what’s needed cross-culturally in management practice.

Satoshi Inomata

Chief Senior Researcher, Institute of Developing Economies, JETRO

A timely and insightful book filled with comprehensive case studies. A must-read book on doing business in Asia.

Helen Hu

Associate Professor and Director of Centre for Asian Business and Economics, University of Melbourne

Sensible advice pitched at the right level for first year higher education in my institution. This book can be integrated into a wide variety of types of business modules to encourage students to specifically tailor their proposals to Asian markets

Miss Lynda Fitzwater

Marketing, University for the Creative Arts

Position: Associate Professor of Strategy and International Business, CEIBS