Friday, April 26, 2019

Lessons from Weibo’s Rise and Fall

Chinese social media platform Weibo’s rise and fall, twice within a decade, offers lessons on how to operate in a turbulent market.

CEIBS Associate Professor of Management Terence Tsai, who wrote a case about the company, offers advice to Weibo on the way forward. He also has lessons for other social media platforms — Chinese and Western — and other firms faced with the challenge of surviving in a volatile market.